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by Christian Gronroos : Strategic Management and Marketing in the Service Sector

ISBN : #0862380596 | Date : 1984-11

Description :

PDF-428ce | … Strategic Management and Marketing in the Service Sector


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Strategic Management and Marketing in the Service Sector by by Christian Gronroos

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by Timo Beck : The Importance of Customer Relationship Management in Business Markets (B2B)

ISBN : # | Date : 2010-04-06

Description :

PDF-a3647 | Scientific Essay from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more respon… The Importance of Customer Relationship Management in Business Markets (B2B)


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The Importance of Customer Relationship Management in Business Markets (B2B) by by Timo Beck

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by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

Description :

PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills by by Stephan M Liozu

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Strategic Marketing Planning CIM Student PDF 6e4c7ea43

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by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF




by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

Description :

PDF-02a32 | … Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)


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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) by by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU

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by Ralph Krüger : Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

ISBN : #3642371078 | Date : 2013-06-18

Description :

PDF-c11d8 | How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to ide… Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)


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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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by Marcel Cote : By Way of Advice: Growth Strategies for the Market Driven World

ISBN : #0889624933 | Date : 1991-06

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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition) PDF




by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition) by by Stephan Mühlhäuser

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Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173855 | Date : 2015-05-09

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PDF-c44af | This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in … Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Magnet Marketing Ultimate Attracting Customers PDF 84b9e9924

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by John R. Graham : Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

ISBN : #0471526487 | Date : 1991-01-16

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PDF-a10f3 | Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-callin… Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers


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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers by by John R. Graham

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by James Williams : Impacts Of SEO On Today’s Business Policies: Search Engine Optimization (Seo) As A Marketing Strategy

ISBN : #1505695465 | Date : 2014-12-25

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ISBN : #0963948504 | Date : 1994-05-12

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ISBN : #3658096020 | Date : 2015-05-09

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PDF-736ee | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN… European Retail Research: 2014, Volume 28, Issue I


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